One of the most important tools in your toolbox as an ELT member is your knowledge and expertise from past events. What’s even more important, though, is your accessibility to previous events’ numbers and totals.
Why is it important?
Having numbers — including fundraising totals, participant numbers, team captain numbers, and event ELT member numbers — is a crucial tool when beginning to plan your event. This gives you the ability to track growth and see where your event is lagging. Ultimately, your numbers from previous events can serve as a guide: they can show you what to focus on, what you’re doing well and what needs to be improved upon.
It’s also important to have a team captain and participant contact information handy so your ELT can readily reach out and give your relayers important information. This can be email addresses, phone numbers, or even addresses: it’s equally as important to continually have conversations with your relayers so they feel comfortable coming back year after year.
How do you get them?
Ask your staff partner for numbers from previous events. It’s pretty simple! But be persistent, because numbers are a very important and useful way to begin the planning process early!
What’s my first step?
Once your staff partner gives you your stats from previous events, sit down with your ELT and look at how your event has changed over time. Look at where your event has grown and where you’ve fallen behind. From there, each chair can tailor their specific committee goals to grow their particular aspect of Relay.
Some numbers to ask for include: number of teams, number of teams raising money, average amount raised per team, survivors, survivors on teams, and number of participants raising money. Aside from end of year event totals, you could also take a look at how many coaching emails your event sent through the website and how many participants sent emails from their dashboard.
Why does it matter?
Setting goals and looking at year-over-year numbers, growth, and decline can be stressful. It can also make planning your event seem like this unpredictable and difficult task. However, I urge you to think about the bigger picture: each of those numbers that you look at represents patient services that you’re funding, survivors you’re supporting, caregivers you’re standing by, and the fight you’re finishing.
Stay strong, set your goals high, and work hard; but don’t forget the tools you have readily available to help you reach those goals.